Senior Marketing Executive - UK

Job opening

Senior Marketing Executive - UK - Job Opening

Implement a pre-defined digital marketing strategy.
Implement and expand on existing strategies to help drive new leads for the Sales teams to engage with through website development, paid media, email automation, webinars, and event management.
Lease with marketing teams members while working alongside our sales/technical teams to ensure seamless interactions for lead follow-up, lead development and reporting.
Use HubSpot to:
- Develop existing website
- Build new email communications
- Send social posts
- Create landing pages
- Establish nurture workflows
- Create analytical dashboards
- Create blog posts and other campaign assets.
Fill the top of the funnel with quality leads and design/manage nurture programs per service to move the lead down the funnel journey.
Help develop and support the current marketing team in the implementation of all in-house go-to-market activities.
Implement cross/up-sell customer initiatives to add further value to the customer, team & wider business.
Develop a good working relationship across all departments.
Undertake self-study and learning to improve knowledge of marketing techniques.
Be self-motivated and can work with steered direction to get the job done as a ‘hands on’ contributor.

Experience with HubSpot (or similar CRM and CMS platforms):
- Website, Landing page and Email creation/management.
- Workflow management.
- Dashboard and reports creation and analysis.
- Social creation and management.
Can research topic areas for the purpose of creating new and original content.
Have excellent written skills with exemplary attention to detail.
Ensure best practice SEO and keyword implementation.
Have strong communication skills - being able to work within a remote team and geographically spread team.

Have experience in B2B digital marketing or demand generation experience, with demonstrable pipeline and revenue growth.
Analytically driven decision-maker with the ability to understand and share key insights to drive key marketing strategies and decisions.
Experience in the creation of Marketing Qualified Leads (MQL) nurture flows.
Understanding of Live Chat – chat flows.
Understanding of PPC: Google Ads, LinkedIn Campaign Manager experience
Account-based Marketing experience.
Understanding of corporate branding needs and implementation through Word and PowerPoint updates.

Experience and Background:

University degree (English, Marketing or Business preferred, but not essential).
Understanding of core marketing concepts.
Highly skilled in Microsoft Office (Word, PPT, Excel).
Graphic design experience (Adobe CC, Canva).

Interview Process at AG

The right candidate would be identified post the below mentioned interview rounds:

Round 1: HR Interview - To identify/cross check professional & personal details
Round 2: Technical Round – To gauge the technical expertise of the candidate
Round 3: Director rendezvous – Directors confirm if the candidate is a good fit for AG

The candidate would be asked to complete AG’s Application of Employment Form post successful completion of Round 1. Prior to round 2.