Marketing Operations Manager

We are seeking a Marketing Operations Manager to run AG’s marketing technology stack and reporting layer, and to carry an honest share of campaign delivery alongside it. HubSpot is our core CRM and CMS: you will administer the platform, manage leads and deals through their lifecycle pipelines, keep the data accurate and support campaign tracking across the team from first touch to closed revenue. You will build and maintain the attribution, automation and reporting infrastructure that AG’s campaign owners depend on, covering both our Always-On programmes and time-bound campaigns. On top of that ops backbone you will build campaign assets for campaign owners, take end-to-end ownership of one or more of AG’s Always-On demand programmes, and support website updates. AG runs an AI augmented marketing operation, so you will work daily with AI tools inside HubSpot and the wider stack, with the judgement to know when AI output needs a human eye.

Job opening

Marketing Operations Manager

Key responsibilities

 Own and administer HubSpot as AG’s CRM and marketing automation platform: data architecture, custom properties, user management, lead scoring and platform
governance.
 Standardise and run the lead lifecycle across the marketing team: lead, MQL, attempting, connected and SQL stage definitions with clear entry and exit criteria agreed with the sales team, plus day-to-day lead management covering routing, scoring and stage integrity.
 Administer HubSpot deal pipelines in liaison with the sales team: deal stage governance, pipeline hygiene, marketing-to-sales handoff integrity and deal-source data quality feeding lead-to-cash reporting.
 Own marketing attribution and lead-to-cash tracking: source tracking, campaign association, UTM governance and attribution reporting that stands up to scrutiny from
sales and the board, at both campaign and Always-On programme level.
 Maintain marketing database quality and data processing: imports, deduplication, enrichment, segmentation integrity, bounce and unsubscribe hygiene, and GDPR
compliant data management.
 Design, build and maintain marketing automation: workflows, lifecycle triggers, lead
routing and notification logic.
 Own integrations between HubSpot and adjacent systems (website, forms, webinar and event platforms, sales tooling), keeping data flowing cleanly in both directions.
 Apply AI across the marketing stack: use AI tools inside HubSpot and adjacent platforms for content assistance, data enrichment and scoring, collaborate with AI-driven workflows, and exercise judgement on when AI output needs human review before it
ships.
 Build and maintain performance dashboards and recurring reports covering funnel conversion, pipeline contribution, ROMI and Customer Acquisition Cost for the Director
of Marketing and campaign owners.
 Deliver campaign assets and execution support for campaign owners: emails, landing pages, lists and launch sequences, with every campaign instrumented before launch
(tracking, campaign objects, dashboards and reporting wiring agreed with the campaign owner as a standard pre-launch step).
 Take end-to-end ownership of one or more of AG’s Always-On demand programmes: planning, execution, optimisation and reporting against pipeline targets.
 Support website management: landing pages, forms, tracking scripts and CMS content changes, in coordination with campaign owners and the web lead.
 Strive to be aware of processes and procedures to fulfil and adhere to requirements as required under the ISO 9001, 14001, 45001 and 27001.
 Responsibility for reporting, monitoring measurement, nonconformity and corrective action with regards to ISO 9001, 14001, 45001 and 27001.

Qualifications/Experience

 Bachelor’s degree
 7+ years of experience in B2B marketing, with at least 3 years in marketing operations, CRM administration.
 Hands-on HubSpot administration experience is required (Marketing Hub and Sales Hub): workflows, custom properties, lead scoring, deal pipelines, list management,
reporting and user administration
 Proven experience building attribution and funnel reporting: lead through MQL and SQL to revenue
 Demonstrable campaign delivery experience: building and launching emails, landing pages and lists in HubSpot, not solely administering the platform for others
 Working AI literacy: practical use of AI tools within a marketing stack (content assistance, data enrichment, scoring) and sound judgement on when AI output requires human review
 Strong data discipline: database hygiene, segmentation and privacy-aware data management (GDPR)
 Clear communicator able to translate campaign owners’ needs into ops infrastructure and explain reporting to non-technical colleagues
 Analytical mindset with the ability to turn data into decisions, not just dashboards

Preferred Qualification:
 HubSpot certifications (Marketing Hub Software, Sales Hub Software)
 Experience in B2B IT services, enterprise software or the SAP partner ecosystem
 Experience owning or running an always-on demand generation programme (email nurture, content syndication or paid-and-organic mix) with pipeline accountability
 Exposure to account-based marketing (ABM) operations: target account lists, ABM instrumentation and reporting
 Experience with website CMS platforms (HubSpot CMS, WordPress or similar) and basic tracking implementation (GTM, tracking scripts)
 Familiarity with data enrichment and prospecting tools (for example Apollo or ZoomInfo) from the data management side
Key Skills:
 HubSpot administration and governance
 Marketing automation, workflows and integrations
 AI literacy: AI tools within the marketing stack and AI-assisted workflows
 Data processing and database management: hygiene, enrichment, segmentation
 Campaign delivery and team campaign support
 Lead management and lifecycle stage standardisation
 Deal management: pipeline administration and marketing-to-sales handoff
 Always-On programme management with pipeline accountability
 Website management support: landing pages, forms, tracking, CMS
 Reporting and analysis: attribution, lead-to-cash, funnel, ROMI and Customer Acquisition Cost dashboards
KPIs / Success Metrics:
 Marketing database quality: duplicate rate, field completeness and email bounce rate trends
 Lead lifecycle integrity: percentage of records in the correct stage and MQL-to-SQL conversion velocity
 Deal pipeline hygiene: percentage of deals with correct stage, source and campaign association; marketing-to-sales handoff completeness
 Attribution coverage: percentage of pipeline and revenue attributable to a source campaign or Always-On programme
 Reporting accuracy and timeliness: dashboards reconciled and current to the agreed cadence
 Campaign delivery SLA: percentage of campaign asset requests (emails, landing pages, lists) delivered to the agreed turnaround, and percentage of campaigns fully
instrumented before launch
 Owned-programme performance: lead and pipeline contribution of the Always-On programmes this role owns, against agreed targets
 Lead-to-cash visibility: end-to-end funnel reporting live for every Always-On programme

Interview Process at AG

We are seeking a Marketing Operations Manager to run AG’s marketing technology stack and reporting layer, and to carry an honest share of campaign delivery alongside it. The right candidate would be identified on completion of the following interview rounds:

Round 1: HR Interview - To identify/cross check professional & personal details.
Round 2: Technical Round – To gauge the technical expertise of the candidate.
Round 3: Director rendezvous – Directors confirm if the candidate is a good fit for AG

The candidate would be asked to complete AG’s Application of Employment Form post successful completion of Round 1. Prior to round 2, kindly ensure as the candidate progresses to next round the list of all 6 documents compulsorily required in full are:

Passport or Aadhar card
Last 3 months pay slips
Latest offer Letter
Last Appraisal letter

Marketing Operations Manager

Marketing Operations Manager

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