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Senior Marketing Executive - UK - Job Opening

The Senior Marketing Executive will report to the Marketing Director and be responsible for implementing strategy and working independently on a range of marketing campaigns.

Senior Marketing Executive - UK - Job Opening

Role and Responsibilities

  • Implement a pre-defined digital marketing strategy.
  • Implement and expand on existing strategies to help drive new leads for the Sales teams to engage through website development, paid media, email automation, webinars, and event management.
  • Liaise with marketing team members while working alongside our sales/technical teams to ensure seamless interactions for lead follow-up, lead development and reporting.
  • Use HubSpot to:
    • Develop existing website.
    • Build new email communications.
    • Send social posts.
    • Create landing pages.
    • Establish nurture workflows.
    • Create analytical dashboards.
    • Create blog posts and other campaign assets.
  • Fill the top of the funnel with quality leads and design/manage nurture programs per service to move the lead down the funnel journey.
  • Help develop and support the current marketing team in the implementation of all in-house go-to-market activities.
  • Implement cross/up-sell customer initiatives to add further value to the customer, team & wider business.
  • Develop a good working relationship across all departments.
  • Undertake self-study and learning to improve knowledge of marketing techniques.

What we're looking for…

  • Experience with HubSpot (or similar CRM and CMS platforms):
    • Website, Landing page and Email creation/management.
    • Workflow management.
    • Dashboard and reports creation and analysis.
    • Social creation and management.
  • Can research topic areas for the purpose of creating new and original content.
  • Have excellent written skills with exemplary attention to detail.
  • Ensure best practice SEO and keyword implementation.
  • Have strong communication skills - being able to work within a remote team and geographically spread team.
  • Be self-motivated and can work with steered direction to get the job done as a ‘hands on’ contributor.

Nice to have…

  • Have experience in B2B digital marketing or demand generation experience, with demonstrable pipeline and revenue growth.
  • Analytically driven decision-maker with the ability to understand and share key insights to drive key marketing strategies and decisions.
  • Experience in the creation of Marketing Qualified Leads (MQL) nurture flows.
  • Understanding of Live Chat – chat flows.
  • Understanding of PPC: Google Ads, LinkedIn Campaign Manager experience
  • Account-based Marketing experience.
  • Understanding of corporate branding needs and implementation through Word and PowerPoint updates.

Experience and Background:

  • University degree (English, Marketing or Business preferred, but not essential).
  • Understanding of core marketing concepts.
  • Highly skilled in Microsoft Office (Word, PPT, Excel).
  • Graphic design experience (Adobe CC, Canva).

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